It sees gender as constructed socially to some extent through out association with the media. For example, gender stereotypes are conveyed clearly through the cartoon programme Scooby Doo:
Dpahne wears make-up and feminime colours like purple, and all these features represent a strongly feminime girly-woman
On the other hand, Velma's square glasses, feckles, unstyled haircut and oversized/unfashionable orange jumper make her appear less feminime and attractive than Daphne. Could Velma be a stereotype of a cartoon lesbian?
Fred is tall, well-muscled and well-dressed. He is typically handsome with a groomed haircut and clean-looking haircut. Fred is the typically attractive man that the typically attractive woman (like Daphne) would be paired with
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