History Of Film Trailers

History Of Film Trailers

The Jungle Book Trailer (1967) Batman Trailer (1989) Transformers Revenge Of The Fallen Trailer (2009)

As you can see there is a huge difference between the three trailers between the years 1967-2009. In terms of effects and sound the comparison in terms of quality has considerably increased. For examples, If you even look from the years 1989-2009 with the Batman and Transformers Revenge Of The Fallen (hereby reffered to Transformers ROTF)  trailer there is considerable improvement, for example the explosions look a lot better and more realistic in the Transformers ROTF. Also, the sound used is a lot clearer and does not use a voiceover like in the Batman and The Jungle Book trailers. These features reflect the significant improvement in film technology over the 40 years. However, the differences in quality of trailer between 1967 and 1989 for Jungle Book and Batman are not as extreme as from 1989 to 2009 with Batman and Transformers ROTF. This suggests that the increase in new technology in film was not as significant between the years 1967 and 1989 as they did not have the resources to do so. Another major reason for the continued development in the quality of film trailers over the years is increase in budget. For example, if you look at the budget of Batman (1989) which was $35million, it is relatively small in comparison to Transformers ROTF which had a budget of $200million. This is partly down to the fact that Transformers ROTF was a sequel to the very successful Transformers (2007) which was a huge success on the box office grossing over $700million but also down to fact that films in general do have a considerably bigger budgets these days, especially ones such as Transformers which require special effects and are filmed in IMAX. Another example of the increase in budget in film, is when you compare The Jungle Book (1967) to Up (2009), both of which are animated. The Jungle Books budget would have been around $10 million, this in comparison to the $175million budget given to the film Up, which would lead to much more special effects and 3D effects used. This highlights a very important factor why films and therefore film trailers, are progressing all the time, as they have a much more resources at their disposal which would not have been possible in the past.