The purpose of trailers for marketing films is to persuade people to go and see that particular film. Quite often, they do this by showing the most dramatic and action packed parts of the film andd leave the trailer on a cliff hanger.
In terms of the purpose film magazine covers and posters is marketing the film is also to persuade people to go and see a film and appeal to its planned target audience. They do this by advertising particular famous cast members or the director of the film who often have their own fan base, which will generate a wider target audience and therefore attract more people to go and see the film.
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