The Harry Potter advertising campaign is effective in creating synergy as it helps promote the film as a dramatic and dark final installment. For example, the use of dark colours and dramatic slogans such as "It All Ends Here" and "The Last Enemy Is Death" help connect the film posters to the genre of the film. These dramatic effects also help maintain the massive Harry Potter fan base and target audience as they highlight the fact that this is the last ever Harry Potter film, "It All Ends Here", and also helps the film gain momentum prior to its release in July 2011. The trailer also keeps to the dark and dramatic nature of the advertising campaign, for example for much of the trailer you can hear a dark and sinister voiceover in the background of the films main villain Lord Voldemort. It also keeps to the dramatic effect by using cuts to "the motion picture event of a generation".
No comments:
Post a Comment